Segmentation, Targeting and Positioning(fom) Dissertation

Segmentation, Targeting and Positioning(fom) - Dissertation ExampleInstead by segmenting the market, the company divides its market and devises market strategies only to the market it is going to cater to. This saves valuable resources of a company which can be spent on CSR activities and other activations that are beneficial for the entire society. The merchandising strategies are devised once a company decides which segment it is going to target, hence first step of the ladder is segmentation and second is targeting and being eccentric of the same ladder they are equally beneficial for the society as whole. Many companies like P&G, Unilever, Reckitt and Nestle have been success stories of the fact that marketing segmentation, division and targeting is not only important for the society, but it is also very important for the company. Since company is operating in the society, the profits it earns lead to improvement in standard of living and more taxes being paid and all these cha nges lead to betterment of the society. (Armstrong and Kotler, 2011) References Armstrong, Gary and Kotler, Philip 2011, Marketing an introduction, 10th edition, Pearson Prentice Hall, USA.